SXSW Film Festival was the host of the world premiere of Warner Bros. film, “Observe and Report,” starring Seth Rogan, Danny McBride and Anna Faris. The after-party event was hosted by Warner Bros., sponsored by Technicolor. Both client and sponsor, headquartered in Los Angeles, were not familiar with Austin venues and, requried guidance in selecting a venue which would be centrally located, reflected a relaxed Austin vibe and would accommodate up to 700 guests.
I worked closely with both Warner Bros. and Technicolor to select a venue that satisfied all of their requests and ultimately decided on Emo’s on 6th Street.
Upon arrival in Austin, I met with both client and sponsor to conduct a site visit of the venue. Emo’s has two spaces that would be utilized for this event. The larger of the two spaces would host guests with SXSW badges and wristbands and the smaller space would be utilized as a VIP lounge. In addition, Warner Bros. provided me with a lengthy rider for their VIPs. The rider included a VIP lounge, a private entrance/ exit with private security utilizing guest lists and catered dinner for the talent.