ANDIE COBARRUVIAS


events, strategy & design



________________________________________________________________________________________________________________________________



CONCERTS & FESTIVALS



SXSW



South by Southwest (SXSW) is a group of film, interactive, and music festivals and conferences that take place early each year in Austin, Texas. SXSW Music is the largest music festival of its kind in the world. It is a unique opportunity for companies to promote their brands to a large, international audience.


For two seasons, I was a key member of the SXSW events team which produced and managed over 100 customized brand activations and events during the ten-day festival. I collaborated with global brands including major and independent music labels, film studios, media outlets and technology companies to create interactive experiences for the 200,000+ festival attendees.





WARNER BROS. "OBSERVE AND REPORT" WORLD MOVIE PREMIERE



SXSW Film Festival was the host of the world premiere of Warner Bros. film, “Observe and Report,” starring Seth Rogan, Danny McBride and Anna Faris. The after-party event was hosted by Warner Bros., sponsored by Technicolor. Both client and sponsor, headquartered in Los Angeles, were not familiar with Austin venues and, requried guidance in selecting a venue which would be centrally located, reflected a relaxed Austin vibe and would accommodate up to 700 guests. I worked closely with both Warner Bros. and Technicolor to select a venue that satisfied all of their requests and ultimately decided on Emo’s on 6th Street.


Upon arrival in Austin, I met with both client and sponsor to conduct a site visit of the venue. Emo’s has two spaces that would be utilized for this event. The larger of the two spaces would host guests with SXSW badges and wristbands and the smaller space would be utilized as a VIP lounge. In addition, Warner Bros. provided me with a lengthy rider for their VIPs. The rider included a VIP lounge, a private entrance/ exit with private security utilizing guest lists and catered dinner for the talent.





SXSW INTERACTIVE CLOSING & Whrrl.2 LAUNCH PARTY



Whrrl is a social location-based game with a purpose: to get people out into the world trying new things. To launch their new product, Whrrl and Pelago joined SXSW to sponsor the Interactive Closing party at the historic downtown Austin, Red Eyed Fly. Live musical Acts included Parachute, Illeana Douglas and Rob Mailhouse as Sparhusen, a fictional Swedish band. With presence in San Francisco, New York City, Portland and Los Angeles, theMIX agency is a full-service communica-tions boutique that executes solutions for social media, technology and digital entertainment start-ups. Together with Rock You!, theMix Agency hosted an event showcasing an eclectic array of live music including Data Rock, Kid Sister, Hey Champ & two live DJs. The event was successful in exposing both brands to thousands of SXSW Music and Interactive attendees from around the world.





theMIX AGENCY ROCKYOU! EVENT



With presence in San Francisco, New York City, Portland and Los Angeles, theMIX agency is a full-service communications boutique that executes solutions for social media, technology and digital entertainment start-ups. Together with Rock You!, theMix Agency hosted an event showcasing an eclectic array of live music including Data Rock, Kid Sister, Hey Champ & two live DJs. The event was successful in exposing both brands to thousands of music and technology fans from around the world.



austin, texas usa
5 1 2 . 5 5 7 . 3 7 8 3